DESIGN
We had to redesign as well as to create different packaging for the chosen products for the Swedish retail company called ICA. Chosen products: Broccoli, Pizza kit and Yoghurt.
I was in charge for the construction and design of the Pizza kit. I created icons and illustrations, as well as layout and typography.
This is all the new designs for the current products owned by ICA together!
CONSTRUCTION
For the Pizza kit we decided to change the glass for the tomato sauce into a Tetra Pak carton packaging, since glass is less environmentally friendly. Then I got the idea to make the unpacking much easier by adding a "zipper" opening, making it not only easier but more enjoyable to open your Pizza Kit.
This is how the new construction is opened. For a more fun and user friendly opening.
Amanda Fors did the construction for the new tomato packaging.
Here's the new construction for the Broccoli that my other teammate came up with!
